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Saturday, July 24, 2010

Bentley Future International Design

Bentley Future International Design
Some of the world’s best young designers from London’s Royal College of Art (RCA) have created a series of remarkable ‘Bentleys of the Future’ designs in a unique partnership with the famous British company. Eighteen Vehicle Design Course Masters students have spent the last few months studying the work of Bentley’s leading designers, including Head of Exterior Design Raul Pires who played a key role designing the company’s new Mulsanne flagship.

Drawing on Bentley’s proud design heritage. they have sought to develop a range of striking and futuristic car designs. Now four of the RCA students have been shortlisted to refine their designs with Pires and his colleagues with a winner and runner-up both being invited to join the Crewe-based company for a six month secondment in the Bentley design studio. A key part of the project has been the ability to combine strong visual design with the latest automotive software. Each car design  has undergone extensive testing in a virtual wind tunnel to assess and enhance its aerodynamic capabilities.

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